The products and services mentioned in this article may not be available in your region. Please reach out to customer support or your account manager if you have questions.
Ads and offers: new features designed to drive results for your business (October 2024)
At Uber, we’re committed to helping you grow your business with tools that can help streamline operations and boost sales. One of the most effective ways to do this is through our ads and offers product suite—a set of strategic in-app marketing solutions designed to keep your business front of mind with customers on Uber Eats during key purchase moments.
Recent updates to the ads and offers suite provide new ways to improve your experience and deliver even better business results. In this article, we’ll look at ads and offers updates that are available across Uber Eats Manager (UEM), the advanced Uber Marketing Manager platform, or through your Uber representative. These features are designed to help you:
- Boost sales during quieter periods
- Grow your business and save time
- Target customers more precisely
- Manage your campaigns with greater control
Let’s take a look at each update and see how it can benefit your business.
Updates available on UEM or through your Uber representative
Boost sales during off-peak periods with happy hour offers
What’s new?
We’ve launched a new happy hour offer type that allows you to create time-bound discounts from 2 to 5 pm. This launch includes notifications to customers and a dedicated customer experience to highlight these offers in the Uber Eats app. Launching offers with a limited duration helps increase customer urgency to place orders during a window when sales typically slow down.
Why this update?
Off-peak hours can be costly for businesses, with fewer orders but the same overhead costs like staffing and utilities. Happy hour offers are designed to address this by driving order volume during these less busy times.
Key benefits
- Increase sales during off-peak hours by creating a sense of urgency for customers
- Boost visibility through in-app promotions and customer-facing emails from Uber
- Refine your marketing strategy by launching offer types during happy hour that have proven to be the most effective outside of this time window
How to access on UEM
- Log in to Uber Eats Manager
- Go to the Marketing tab and select Create campaign at the top of the page
- Select Happy Hour as your offer type
For managed businesses, speak with your partner or account manager for setup assistance.
Updates specific to UEM
Scale your business and save time with multi-location campaign creation
What’s new?
We’ve introduced multi-location campaign creation on Uber Eats Manager (UEM). This feature allows you to create and manage ads and offers for up to 500 business locations all at once.
Why this update?
Previously, businesses had to create campaigns for each location separately, a time-consuming process. Now you can streamline this task by setting up and adjusting campaigns across all your locations simultaneously, freeing up your time for other operational needs.
Key benefits
- Save time by creating separate ads or offers campaigns across all your locations simultaneously
- Increase visibility with in-app ads appearing across your geographic footprint
- Boost sales by applying offers at multiple locations, attracting customers from different areas
How to access
- Log in to Uber Eats Manager
- Navigate to the Marketing tab
- Create a new ad or offer campaign and select the locations where you want the campaign to apply from the drop-down menu
Updates specific to Uber Marketing Manager
If you don’t have access to Uber Marketing Manager but are interested in using our advanced ads features, get in touch with your Uber representative.
Target customers with greater precision using self-serve Keyword Targeting
What’s new?
The new Keyword Targeting self-serve suite in Uber Marketing Manager is unique to Uber and lets you create keyword-specific ads yourself that show up at the top of search results and category pages on Uber Eats.
Why this update?
Customers often search for specific items or categories, and our new 3-part Keyword suite allows you to attract more customers in those searches, increasing your relevance and driving more orders when customers are ready to make a purchase.
Key benefits
- Reach a wider audience by appearing at the top of relevant searches
- Increase relevance with ads that target specific customer searches
- Drive sales by highlighting new or seasonal menu items
- Exercise more control over campaign creation and performance with self-serve capabilities
How to access
Log in to Uber Marketing Manager and follow all 3 parts of the suite to get the best results:
- First, run a Keyword Identification Report to discover relevant search terms
- Next, create your campaign by inputting your list of keywords and reviewing your budget
- Finally, monitor performance with the Keyword Performance Report and adjust your campaign as needed
Reach out to your Uber partner or account manager to learn more about using the Keyword Targeting suite in Uber Marketing Manager.
Manage your campaigns with more control using new reporting features
What’s new?
We’ve improved the reporting and insights available in Uber Marketing Manager. These updates include new reports that give you deeper insights into how your ads are performing and where you can make improvements. Some of the new reports include:
- Audience Segment Report: Break down performance by audience segments like new, lapsed, and returning customers.
- Location Report: See how ads perform at different business locations.
- Placement Report: Understand how ads perform in different placements across the app (like Browse versus Search).
- Realised Lifetime Value Report: Track sales from brand new customers and existing customers who are new to ads (those who have ordered from you before, but never through an ad unit).
- Share of Voice Report: Analyse how your campaign impacts sales across different regions and times of day.
Why this update?
These reporting updates give you greater visibility into your campaigns, enabling you to make data-driven decisions and tailor your strategy for maximum impact.
Key benefits
- Gain visibility into detailed performance metrics
- Make informed decisions by adjusting campaigns based on insights
- Tailor your marketing efforts for better results
How to access
- Log in to Uber Marketing Manager
- Go to the Reports tab
- Check out the different reporting tools to review and improve your ads performance
Keen on these tools but don’t have access to Uber Marketing Manager? Get in touch with your Uber rep to find out more.
Maximise your visibility and drive more orders
As your business evolves, you deserve tools and partnership that can scale alongside you. These new updates to the ads and offers suite are designed to do just that – take your marketing to the next level. Whether you’re looking to boost off-peak sales, save time, target customers more precisely or manage campaigns with greater control, these tools offer the flexibility and insights you need to reach your version of success. If an existing feature could be working better, or if a new feature could help advance your business, we want to know. Reach out to your partner or account manager or contact Support to share your thoughts. We’re here to help.
For questions about UEM
Contact Support
Info and inspo to grow your business
Discover best practices to help your business market effectively, operate efficiently and deliver seamlessly.
Explore articles, guides, product updates and other resources to help your business grow.
Learn how businesses leverage the Uber platform every day to expand their reach and strengthen their brand.
Solutions
Business types
Business types
Resources
Resources